[internetworkers] InterNetWorkers Digest, Vol 55, Issue 19
Nick Abruzzo
njabruzzo at gmail.com
Fri Aug 24 16:16:37 EDT 2007
Good afternoon:
I've been lurking around this forum for some time - and today, finally, I
have something to share with the group. Specifically, I'm looking to a
hire a rock-solid Web content strategy and analytics consultant. Sound
interesting? Read on!
Feel free to contact me if you should have any questions about the
opportunity.
Regards,
Nick
Nicholas J. Abruzzo
Associate Director, Global eMarketing
Talecris Biotherapeutics, Inc.
p. 919 316 6138
e. nick.abruzzo at talecris.com
* *
* *
*Title: *Web Content Strategist & Analytics Consultant
*Length of Contract*: Four - Twelve Months
*Job Description*
The Web Content Strategist & Analytics Consultant will be responsible for
working with internal and external resources to ensure the successful
migration (including assigning taxonomy tags / meta data classifications) of
thousands of Web pages into Talecris Biotherapeutics' recently acquired Web
Content Management System (RedDot). In addition, the consultant will help
develop Web traffic dashboards with internal business leadership to report
Key Performance Indicators (KPI) utilizing Omniture. Concurrently the
consultant will also play a role in working with various interactive
agencies to ensure the timely completion of numerous projects currently
underway.
The ideal candidate for this opportunity will be exceptionally passionate
about quality, pay meticulous attention to detail and be skilled at juggling
multiple, and ever-changing priorities. The Consultant must have good
business and technical acumen. To be successful in this role the Consultant
must have good interpersonal skills and be comfortable collaborating with
creative, business and technical professionals. The selected candidate for
this engagement will have a high level of expertise with technical editing
and be exceptionally proficient at leveraging the unique power of the Web to
develop and orchestrate compelling communications.
*Major Tasks of the Position:*
- Ensure all external Web pages are migrated successfully into
Talecris' Web Content Management System – utilizing the Talecris
Biotherapeutics Web Ontology – so that content can be re-purposed throughout
the Web enterprise both implicitly and explicitly.
- Ensure that all Web content complies with corporate, brand,
accessibility, usability, search engine optimization, and key international
and national
e-health standards.
- Educate internal and external content developers on Web taxonomy and
ensure correct classification and meta tagging of all newly published
content
- Orchestrate Web publishing across all external Web sites to ensure
timely execution of "e" projects; proactively monitor corporate and brand
related editorial calendars and ensure Web publishing is in harmony with
off-line promotional activities
- Manage the Web Analytics Solution to support timely reporting of Key
Performance Indicators; suggest new content and enhancements using key
insights gained through ongoing traffic analyses.
- Identify appropriate third party certifications for Web site quality
and achieve certification from those agencies (ie HON, eTrust, etc)
- Develop a plan to develop an effective Web Content Committee –to
advocate the enthusiastic adoption and utilization of the WCMS throughout
the organization
* *
*Work Interactions:*
* *
- Talecris corporate communications and brand leadership, and
information
systems' liaisons (Global: US, Canada, Europe)
- Internal legal, medical and regulatory (LMR) experts
- External partners including advertising, public relations and
interactive agencies
*Education, Skills and Experience:*
Education:
- MA/ MS in Communication, English, Instructional Design or Library
Sciences, with 5+ years of proven experience and accomplishment or,
- BA / BS in Communications, English or Instructional Design with 10+
years of proven experience and accomplishment
*Skills and Experience:*
- Experience managing large Web sites through the content development
life cycle utilizing an Enterprise Web Content Management System; evolving a
complex taxonomy within the Life Sciences industry preferred / Fortune 1000
Corporation / or other nationally recognized health care organization
- Utilization of a Web traffic analysis solution to report results and
make content development recommendations on an ongoing basis
- Significant experience managing/ editing/ overseeing content
development; a background in writing, editing, and publishing is preferred
- Excellent verbal and written communications skills
- Instructional design knowledge and experience
- Meticulous attention to detail
- Organized and excellent project management skills
- Critical thinker, with strong planning and decision making ability
- Self-directed team player
- Familiarity with usability, accessibility, and emerging Web
standards and technologies
* *
*Organizational Relationships:*
Position reports to:
Associate Director, Global eMarketing
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