New PEW Study: What made the dot coms go dot gone?
Andy Naylor
Andy_Naylor at dialog.com
Wed Mar 21 08:15:12 EST 2001
all hail the Gerbner effect. At least that's what someone told me, and I think I can
determine the difference between TV and reality.
andy...
Paul Jones wrote:
> when you read or browse this study, you should keep in mind that they are
> sampling opinions of americans; they are not actually looking at why dot
> coms failed but why most Americans think they have failed. this amounts to
> meme testing of a sort. if you read/hear/see enough news stories about
> 'greed' causing the dot coms failures, you will most likely mention
> 'greed' as a preceived cause when asked. 67% of americans are aware that
> dot coms are having problems, but 33% are not (1/3 of all americans not
> knowing is somehow bigger news to me) for example. the rest of the
> questions are now asked only to the remaining 2/3. of those there is a
> further divide of those who are internet users or not. of the internet
> users, only 8% say that one or more of their favorite web sites has
> vanished.
>
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Thanks,
Andy Naylor
TDC Desktop Support
ext. 6958
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