Justifying a Web Presence
ids at idisplay.com
Mon Jan 8 14:41:12 EST 2001
David: I don't know if I'd have used the same language, or would have had
the nerve to write exactly what you write here, but I agree, big time....
In defense of the public school system, I've got to imagine they're pretty
beat up, financially, and looking for any cash streams they can find. Lord
knows there's plenty of precedent for booster books and advertising. And
who hasn't sold cards, cookies and wrapping paper door to door? But I've
got to agree that, well, there are certainly concerns about this business
model for raising money. I guess I'm still waiting for the pentagon to do
bake sales and schools to have their level of funding.
At 02:20 PM 1/8/01 -0500, you wrote:
>no suggestions and/or URLS, just a (near-valueless) opinion:
>this is one of the most repulsive ideas i have heard in some time. the
>people "pushing" this idea on you should be ashamed of themselves.
>this is a public school website. why in the world would it participate in
>selling anything? the only reason for that resource to exist is to enable
>people involved with the school system (be it parents, educators,
>administrators, or otherwise) to locate and exchange information related
>to that particular school system.
>i don't imagine they are browsing there to be innundated with distracting
>crap-o-la images which serve no purpose other than TAKING THEM IN A
>DIRECTION OTHER THAN THAT SITE.
>to do this to a publicly-funded site is a disgrace. what do these people
>want? more money in their pockets?? do they all have marketing/PR/business
>banner ads and that entire milleui are turning the web into a resource
>that is *difficult* to use, whereas all innovation we put forth on the web
>should only make things *easier*. myself (along with a host of other folks
>i have spoken to) will immediately leave a site that is "screaming" at me
>with one type or another of banner ad and/or click-thru link.
>usability studies, anyone?
>what was the site for again? revenue generation? selling t-shirts?
>has all essence of a "soul" been ripped from the vessel that is the internet?
>just make the entire site for paying members only and all the info is
>doled out on a "pay by link" basis. that way, you could make a bazillion
>look, i'm not trying to scathe your ass here, but i am passing on my rage
>in hopes you will scathe the asses of the fools who thought this up.
>best wishes to all on this beautiful monday morning.
>"pile of easily obtainable money," my ass.
>From: Paul Cory <paulwcory at yahoo.com>
>Reply-To: "InterNetWorkers" <internetworkers at franklin.oit.unc.edu>
>To: "InterNetWorkers" <internetworkers at franklin.oit.unc.edu>
>Subject: [internetworkers] Justifying a Web Presence
>Date: Mon, 08 Jan 2001 13:52:11 -0500
>I find myself presented with a problem at work: a push to turn the Wake
>County Public School System's Website into a profit center.
>The folks pushing this idea believe that there is pile of easily obtainable
>money to be had in the form of banner ads and affiliate programs.
>My question is: are they right? There has been mention here lately of banner
>ad networks and affiliate programs either disbanding or cutting back
>severely on their payouts.
>What is the state of Web advertising today? Are the big banner ad networks
>paying out a lot of money, or are the returns modest? Is selling ads into a
>local market easy, or is the competition with other local media (TV, radio,
>newspapers) fierce enough to keep the bottom line thin?
>How would you suggest a public school system use its Web presence: to
>directly generate money, or to enhance the value of its services, or to make
>it easier and cheaper to communicate with customers and partners, or some
>Any feeling on whether, if you were buying Web advertising, you would buy it
>on a public school system Website? What would be your reaction to finding
>advertising on a public school system or other governmental Website?
>Any suggestions as to where I could look for this type of info on the Web?
>I am looking mostly for general information that I might be able to use as
>background material for a report my department has to present to the Board
>of Education (don't worry, I won't quote anybody or mention names without
>permission). This is not a fishing expedition for corporate secrets or
>anything like that.
>Thanks for any help you can give me.
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