Microsoft tries, but they just don't get it
Joanna Wolfe (919)677-0977
wolfe at oup-usa.org
Wed Apr 11 08:09:33 EDT 2001
While I'd like to give them an "A" for effort, they fail dismally in what they are attempting to do. The only thing they get right is they are getting rid of the annoying paperclip.
Advertising: Humor Is at Center of Microsoft's New Campaign http://www.nytimes.com/2001/04/11/technology/11ADCO.html
also,
www.officeclippy.com
Just goes to show you, a great idea can fall on it's face in a big way if you have a big budget.
Regards,
Joanna
Joanna Wolfe
Technical Support Manager
Oxford University Press, USA
2001 Evans Road
Cary, NC 27513
v: (919) 677-0977 ext. 5242
f: (919) 677-2654
c: (919) 244-7696
e: wolfe at oup-usa.org
w: www.oup-usa.org
Today's URL of interest:
http://www.officeclippy.com
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