Microsoft tries, but they just don't get it

Joanna Wolfe (919)677-0977 wolfe at oup-usa.org
Wed Apr 11 08:09:33 EDT 2001


While I'd like to give them an "A" for effort, they fail dismally in what they are attempting to do.  The only thing they get right is they are getting rid of the annoying paperclip.

Advertising: Humor Is at Center of Microsoft's New Campaign http://www.nytimes.com/2001/04/11/technology/11ADCO.html

also,

www.officeclippy.com

Just goes to show you, a great idea can fall on it's face in a big way if you have a big budget.

Regards,

        Joanna

        Joanna Wolfe
        Technical Support Manager 
        Oxford University Press, USA
        2001 Evans Road
        Cary, NC 27513
        v: (919) 677-0977 ext. 5242
        f: (919) 677-2654
        c: (919) 244-7696
        e: wolfe at oup-usa.org
        w: www.oup-usa.org

Today's URL of interest:

http://www.officeclippy.com




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