[Cc-nz] It's all about google!
elliott at creativecommons.org.au
Thu Sep 4 01:45:02 EDT 2008
hello all. it would seem that all the exciting new from creative
commons at the moment is coming out of google.
not that long ago google code (http://code.google.com) introduce cc
licensing, allowing hosted projects to release their code under the
attribution and the attribution-share alike licences. find out more
and of course, google knol (http://knol.google.com), a site for
publishing "authoritative" articles, not only allowed users to license
under the attribution and the attribution-noncommercial licences from
the moment the service was launched, but it also set attribution as
the site default, meaning people have to make a conscious decision to
release their material under "all rights reserved."
but more recently (as recent as tuesday) google adopted cc on two
projects. google announced on the google photo blog (http://googlephotos.blogspot.com
) that google's desktop photo management software picasa (http://picasa.google.com
) now includes rights management as part of the settings. users can
maintain "all rights reserved" copyright or apply any of the standard
cc licensing suite. a user can define a default cc licence for all of
their work and manage individual photos on a case-by-case basis. of
particular interest is the licence chooser that google has developed
for picasa. i've blogged about it at http://ccelliott.blogspot.com/2008/09/googles-picasa-photo-software-now.html
also on tuesday, google started a public relations campaign about
their new web browser google chrome (http://google.com/chrome). chrome
is an open source web browser released under the bsd licence (http://www.opensource.org/licenses/bsd-license.php
). boasting a whole new experience of the web it incorporates google's
trade mark minimal chic in its design with nifty features tucked away
in convenient places. unfortunately for anyone not on windows, it is
only available for pc at the moment.
but what is interesting about chrome was google's decision to release
the pr material under a creative commons attribution-noncommercial-no
derivative works licence. as i said on my blog, an interesting
marketing campaign by google: get scott mccloud to create a comic book
explaining your new project using cartoon characters of your actual
project team talking about the project. stick the comic and the comic
only in an envelop and post it to jouranlists. done. with the cc
licence on it, the campaign will spread itself. i've blogged about
their use of cc for the pr campaign here: http://ccelliott.blogspot.com/2008/09/start-viral-campaign-googles-pr-for-new.html
more about chrome here: http://ccelliott.blogspot.com/2008/09/where-for-art-thou-chromeo.html
+61 7 3138 9597
elliott at creativecommons.org.au
my cc blog: http://ccelliott.blogspot.com
The Australia Research Council Centre of Excellence for Creative
Industries and Innovation funds research into Creative Commons in
Australia through the ccClinic and the CC and Open Content Licensing
(OCL) Models research programs.
Creative Commons Australia is hosted by Queensland University of
Technology at the QUT Faculty of Law. It is a research project of the
Intellectual Property: Knowledge, Culture and Economy research stream
of the Law and Justice Research Centre.
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