[cc-education] A radical alternative proposal
David Wiley
david.wiley at usu.edu
Mon Sep 15 10:20:28 EDT 2003
George Siemens wrote:
>"What if we simply "rebranded" the Attribution-NonCommercial-ShareAlike
>license the "Educational Use license," got a different colored icon, and
>took advantage of the name and icon change to make marketing inroads
>with educators?"
>
>I like the idea. Marketing and awareness is the biggest challenge. I feel
>the existing CC licenses cover the needs of most educators.
>
I agree that marketing and awareness are the main challenges. I also
think its true that existing licenses cover the needs of most educators.
As I have read, reread, and pondered both the conversations we've been
having on the list and my own desires to increase the amount of freely
available educational materials, I've tried to understand the best path
forward for this project. The whole goal is to increase the net amount
of materials available for educational use. This means we need to target
the largest possible group of people with this new license, if the
assumption is true that larger numbers of people using the license will
mean larger amounts of content made available.
>Curious: David, obviously, this is a big change from the original proposal
>(and I think a positive one)...but how does this relate to the posts you've
>made previously about the needs of some educators, due to the nature of
>their work, to be able to limit the license only for educational use. One of
>the main premises of the original proposal was the exclusion of
>non-education uses. Are you dropping that requirement? Intending to include
>in the future? Or how is that need expressed in the "new" version? (I'm
>assuming noncommercial still allows military use, as an example)
>
>
I'm increasingly convinced by this conversation that the group of
educators who would be willing to use the By-NC-SA as-is, if only they
knew about it, is larger than the group who don't use it because the
license is not restrictive enough. (This may seem obvious when stated
this way, but is the kind of thing that becomes clearer through
conversation -- who says we don't have a process here?) If there is
consensus around this conjecture, then our mission becomes how to
evangelize some configuration of the current CC to educators. So, giving
the "By-NC-SA" another, more marketable name, like the "Education
License," would be the first step toward reaching that broader audience.
"CC Education License" doesn't have to be the only name this particular
configuration has. Other projects might want to give the By-NC-SA
another label, and that would be just fine.
Thoughts?
D
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