[cc-community] Rcrd Lbl to offer CC and Free as in Beer Music

Fred Benenson fred.benenson at gmail.com
Fri Nov 16 11:44:14 EST 2007


> As someone who is employed to persuade artists to license work under
> CC, I am in support of these considerations of the economic realities
> of creation and distribution, including CC+. I can tell ya', "the
> moral argument" alone sways too few.
>

Amen to this -- too few people also understand that CC licenses have to be
put into rational (e.g., the economic definition of rational) terms for
people before they consider adopting them.  If you merely present free
culture / creative commons as purely "the right thing to do" without
appealing to creator's self interest, people tend to politely agree, but end
up believing something more along the lines of "its the right thing for *
other* people to do."

This is a battle that's really outside the scope of CC -- convincing people
to be absolutely altruistic in their creation of culture is a worthy and
noble goal, but too often comes off as naive and idealistic when mixing with
the realities that creators have to face on a day-to-day basis.

I'd also like to point out that re-distributing media isn't necessarily in
conflict with advertising -- even with media getting removed from their
source and reposted elsewhere. Suppose everyone starts redistributing and
rehosting an Art Brut track from RCDRD LBL -- there's a finite amount of
rehosting that can happen with that particular track, and therefore, a
finite amount of advertising lost by RCRD LBL. Now, consider what happens
when Art Brut decides to release their next track exclusively through RCRD
LBL: everyone will know, or at least have to, go to RCRD LBL for at least
some time in order to retrieve the track. This effect is amplified if RCRD
LBL properly strategies and announces that they'll be releasing the track on
Friday at 3pm, or whatever it may be.

Then, when everyone knows that RCRDLBL.com is the only place to get the new
Art Brut track, RCRDLBL.com reaps the rewards of direct advertising to that
ostensibly huge audience looking for the release of the track on Friday at
3pm.

 This is essentially what happened when Radiohead released their recent
Album, In Rainbows -- their servers went down under the lag even after
people had the opportunity to distribute the tracks on blogs and so on.
People were still going through the horrid interface and store because they
knew thats where they were going to get the new album. Obviously most bands
are not going to have the kind of interest and obsessive fan base like
Radiohead does, but I think it's an enlightening example of what can be done
with exclusive releasing of digital media.


F




>
>
>
> On Nov 16, 2007 10:30 AM, Alek Tarkowski <alek at creativecommons.pl> wrote:
> > Marcus Estes wrote:
> > > If preventing the rehosting of content does not align with a website
> > > or company's strategic goals, then CC is probably not the right
> > > license to use.
> > >
> > Marcus, you're right - but what if many websites have similar goals?
> > It's plausible, as supposedly ad-based revenue model is most common
> > today. Furthermore, for CC it is important to work with "publishers"
> > rather than "authors" (to use a broad distinction) - as the former offer
> > a single point through which multiple authors can be contacted.
> >
> > If ad-based models are really dominant, then because of this issue we
> > face, I think, a serious challenge. Unless, of course, we could figure
> > out ways for ads to travel with content - but this would turn CC from a
> > free cultural to an advertising platform, and therefore is not a good
> > idea. It is a challenge, because it makes it difficult for us to rely on
> > pragmatic arguments for CC license use, leaving us only with ideological
> > / moral ones - which are not convincing for many people...
> >
> >  >alek.
> >
> >
> > --
> > koordynator / public lead
> > Creative Commons Polska / Poland
> > http://creativecommons.pl
> > skype: alektarkowski
> >
> > _______________________________________________
> >
> > cc-community mailing list
> > cc-community at lists.ibiblio.org
> > http://lists.ibiblio.org/mailman/listinfo/cc-community
> >
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