[cc-community] Rcrd Lbl to offer CC and Free as in Beer Music

Marcus Estes marcus at wfmu.org
Fri Nov 16 10:44:31 EST 2007


> but this would turn CC from a free cultural to an advertising platform, and therefore is not a
> good idea.

Ads can often accompany media in the metadata and these strategies
should not be shunned outright. It costs money to host media, it costs
money to make money, and most importantly, it costs a lot of TIME to
make art and artists are often critically underfunded, especially in
America.

Luckily, CC need not take a stance on the use of advertising in media
- this is strategy that exists alongside the licensing strategies.

Although the recent consideration of CC+ and the possibility of
selling CC-Mixter to a for-profit commercial licensing companies will
surely have the CC community debating these issues over the next few
months.

As someone who is employed to persuade artists to license work under
CC, I am in support of these considerations of the economic realities
of creation and distribution, including CC+. I can tell ya', "the
moral argument" alone sways too few.



On Nov 16, 2007 10:30 AM, Alek Tarkowski <alek at creativecommons.pl> wrote:
> Marcus Estes wrote:
> > If preventing the rehosting of content does not align with a website
> > or company's strategic goals, then CC is probably not the right
> > license to use.
> >
> Marcus, you're right - but what if many websites have similar goals?
> It's plausible, as supposedly ad-based revenue model is most common
> today. Furthermore, for CC it is important to work with "publishers"
> rather than "authors" (to use a broad distinction) - as the former offer
> a single point through which multiple authors can be contacted.
>
> If ad-based models are really dominant, then because of this issue we
> face, I think, a serious challenge. Unless, of course, we could figure
> out ways for ads to travel with content - but this would turn CC from a
> free cultural to an advertising platform, and therefore is not a good
> idea. It is a challenge, because it makes it difficult for us to rely on
> pragmatic arguments for CC license use, leaving us only with ideological
> / moral ones - which are not convincing for many people...
>
>  >alek.
>
>
> --
> koordynator / public lead
> Creative Commons Polska / Poland
> http://creativecommons.pl
> skype: alektarkowski
>
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