[cc-au] It's all about google!

elliott bledsoe elliott at creativecommons.org.au
Thu Sep 4 01:45:02 EDT 2008


hello all. it would seem that all the exciting new from creative  
commons at the moment is coming out of google.

not that long ago google code (http://code.google.com) introduce cc  
licensing, allowing hosted projects to release their code under the  
attribution and the attribution-share alike licences. find out more  
here: http://google-code-updates.blogspot.com/2008/07/introducing-content-licenses-on-google.html

and of course, google knol (http://knol.google.com), a site for  
publishing "authoritative" articles, not only allowed users to license  
under the attribution and the attribution-noncommercial licences from  
the moment the service was launched, but it also set attribution as  
the site default, meaning people have to make a conscious decision to  
release their material under "all rights reserved."

but more recently (as recent as tuesday) google adopted cc on two  
projects. google announced on the google photo blog (http://googlephotos.blogspot.com 
) that google's desktop photo management software picasa (http://picasa.google.com 
) now includes rights management as part of the settings. users can  
maintain "all rights reserved" copyright or apply any of the standard  
cc licensing suite. a user can define a default cc licence for all of  
their work and manage individual photos on a case-by-case basis. of  
particular interest is the licence chooser that google has developed  
for picasa. i've blogged about it at http://ccelliott.blogspot.com/2008/09/googles-picasa-photo-software-now.html

also on tuesday, google started a public relations campaign about  
their new web browser google chrome (http://google.com/chrome). chrome  
is an open source web browser released under the bsd licence (http://www.opensource.org/licenses/bsd-license.php 
). boasting a whole new experience of the web it incorporates google's  
trade mark minimal chic in its design with nifty features tucked away  
in convenient places. unfortunately for anyone not on windows, it is  
only available for pc at the moment.

but what is interesting about chrome was google's decision to release  
the pr material under a creative commons attribution-noncommercial-no  
derivative works licence. as i said on my blog, an interesting  
marketing campaign by google: get scott mccloud to create a comic book  
explaining your new project using cartoon characters of your actual  
project team talking about the project. stick the comic and the comic  
only in an envelop and post it to jouranlists. done. with the cc  
licence on it, the campaign will spread itself. i've blogged about  
their use of cc for the pr campaign here: http://ccelliott.blogspot.com/2008/09/start-viral-campaign-googles-pr-for-new.html
more about chrome here: http://ccelliott.blogspot.com/2008/09/where-for-art-thou-chromeo.html



_elliott

elliott bledsoe
project officer



+61 7 3138 9597
0405059367
elliott at creativecommons.org.au
http://creativecommons.org.au

my cc blog: http://ccelliott.blogspot.com



The Australia Research Council Centre of Excellence for Creative  
Industries and Innovation funds research into Creative Commons in  
Australia through the ccClinic and the CC and Open Content Licensing  
(OCL) Models research programs.
www.cci.edu.au



Creative Commons Australia is hosted by Queensland University of  
Technology at the QUT Faculty of Law. It is a research project of the  
Intellectual Property: Knowledge, Culture and Economy research stream  
of the Law and Justice Research Centre.
www.law.qut.edu.au


ccau online: twitter | myspace | facebook page | facebook group |  
google calendar


-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.ibiblio.org/pipermail/cc-au/attachments/20080904/e15b31a5/attachment.htm 


More information about the cc-au mailing list